Chief Operating Officer
Diana began her tenure at the LAFDF in 2012 and quickly became an important staff member. Having worked as an administrator, in operations and as staff bookkeeper, she eventually earned the title of COO after receiving her master’s degree in Public Administration from California State University, Northridge. A valued member of the LAFDF team and enjoying a challenge, Diana has accepted the opportunity to move into the area of development to broaden her non-profit skills. Born and raised in the San Fernando Valley, she earned her bachelor’s degree in Communications at CSUN. Diana has served as a volunteer at an LAUSD elementary school and was an intern for LAPD’s Media Relations Section.
Corporate Communications Associate
Alex has been part of the LAFDF staff since early 2018. Born and raised in the Central Valley of California, he came south to attend college at California State University, Northridge (CSUN) where he completed his bachelor’s degree in Journalism – Public Relations. Alex’s relationship with the LAFDF goes back to early 2014 when he interned with the public relations firm Agency 398 and the LAFDF was one of his clients. Alex will perform double duty for the LAFD as he also serves the Department as their Social Media Manager concurrent with his duties with the LAFDF.
Finance and Administrative Manager
Bjorn Winberg joined the LAFDF in the spring of 2018. A Los Angeles native, Bjorn recently worked as an administrator for Bodhisattva Trading Company, handling all accounting and web management activities. Concurrently, he worked as a music producer/audio engineer for the news website Culture Creature and for various musical groups. Previously, he was an editor for Lost in the Letters and for numerous other literary websites. He attended Hunter College in New York on scholarship, where he earned a bachelor’s degree in English. Bjorn is honored to bring his diverse array of skills to the LAFDF.